"Grey is the new green" - Recycled material campaign with new key visuals

Since 2018, Jokey has been promoting packaging made from post-consumer recyclates (PCR) with the "Grey is the New Green" initiative. An increasing number of Jokey customers take up the sustainability approach. That's why grey once again plays the leading role in the new campaign graphic. Well deserved!

Production at Jokey is becoming increasingly grey. More and more Jokey customers in the non-food sector are following the campaign's appeal to use recycled packaging for their products. In doing so, they are not only strengthening the circular economy, but also their green image. Reason enough to put the colour grey in the sole spotlight of the new Jokey campaign graphics. Purist and self-confident, the grey buckets point out that they have long since shed their former dull eco-image. They now make a contemporary statement at the point of sale: this is what recyclable packaging looks like!

The campaign message: grey is not a deficit, but a clear commitment. Those who rely on the grey buckets signal that they are taking responsibility for packaging - as a manufacturer, retailer and commercial or private end consumer! The grey basic colour of the buckets made of post-consumer recyclates, which is technically required, can be decorated on the outside down to the rim using the in-mould labelling process in exactly the same way as buckets made of white virgin material. And with the RAL quality mark % recycled plastic, it is possible to transparently prove how much recycled material is in the packaging and where it comes from.

The campaign vision: recycled buckets should become the standard in the non-food sector. We care - Together for the circular economy!