Most popular accessory for animal lovers

The pet food manufacturer Interquell offers a JETQ 350 as a food bin. The funny line drawings make the yellow hobbock a real eye-catcher.

Under the brands Happy Dog and Happy Cat, Interquell produces high quality pet food that is available online and from pet shops. The wide range of healthy food for dogs and cats is being expanded with a small range of food bins. “The plastic containers are popular among pet owners. The food is decanted from bottles into the bins thus staying fresh for longer. The bins are also sometimes used by consumers for other purposes”, reports Andreas Jähnert, Head of Marketing at Interquell.

In the past, the food bins were decorated with IML motifs of dogs and cats. However, after visiting the Jokey stand at the Fachpack trade fair, Andreas Jähnert was inspired by the pop-art motifs of the Jokey WOW edition. Interquell therefore now pleases its customers with a bright yellow 35 litre hobbock with cheerful line drawings of dogs and cats. “We’re testing the motif as part of a campaign. The idea is to create a series of it”, explains Andreas Jähnert.