Jokey Poland manufactures recycled packaging for Śnieżka

One of the best-known brands of the Śnieżka Group is the wall paint segment Magnat. It is sold primarily in DIY and home improvement stores, for example by the French Leroy Merlin chain of shops. Śnieżka is currently gradually converting part of the product line to the JCT line to the JCT 25C, which Jokey Poland produces with post-consumer recyclates (PCR). is produced. These come from household and commercial collections, with a share of 
40 per cent. Another 10 per cent of the buckets are made of the company's own regrind. In this way, the Polish paint specialist is also making a clear statement in favour of a resource-conserving recycling management.

Thanks to the in-mould labelling process, the colourful design in deep red covers the entire bucket as before. This means that the product can continue to be perceived as an eye-catcher in the premium segment. The recycled packaging also protects the product contained in it thanks to its high product just as reliably as packaging made of virgin plastic. This means that the colour stays fresh for a long time, even after first use. 

Driving the Polish circular economy forward together

"The use of packaging with recycled raw materials is the result of Śnieżka's sustainability strategy announced at the beginning of 2023," says Waldemar Jezioro, purchasing manager at Capital Group. "We want our products to have minimal impact on the environment. That is why we focus our efforts, including in the packaging area, on finding ecological solutions. For example, we offer our newly launched products MAGNAT #KolorLove and MAGNAT Be Eko in packaging with at least 40 per cent recycled content."

And Slawomir Fura, Area Sales Manager at Jokey Poland, affirms: "We are pleased with Śnieżka's decision to rely on our environmentally friendly packaging solutions for the filling of premium colours in the future. This means that another international Jokey customer is taking up our sustainability approach and can reduce its ecological footprint along the entire value chain." The JCT 25 produced by Jokey Poland with PCR content is technically up to 100% recyclable, thanks to the use of mono-material, like all Jokey packaging. This conserves valuable resources and promotes circular economy.