Jokey SE invests in Munich-based reusable start-up Relevo

With the strategic investment in the digital, deposit-free reusable system Relevo, the reusable division for sustainable packaging of the Jokey Group in Germany is being further expanded.

Wipperfürth/Munich, 04 October 2023 | Jokey SE invests in Relevo GmbH. The Munich-based start-up was founded in 2020 and offers a digital, deposit-free reusable system for restaurants, cafés, system and company caterers and canteens. The Relevo reusable system already has more than 3,500 partner locations and is available in over 800 German cities.

Jokey SE participates "Our participation in Relevo is an important step to further expand the market position of our subsidiary brand KeepIn for sustainable reusable packaging in Germany", says Christof Kölschbach, CSO of the Jokey Group. The Jokey Group is actively driving the development of reusable packaging and established its own reusable division with KeepIn at the beginning of 2023. All KeepIn products such as bowls, trays and beverage cups are Made in Germany and made of 100 per cent recyclable plastic. "We are very pleased that we were able to win the Jokey Group as an investor for Relevo," says Gregor Kolb, Founder and Managing Director Relevo GmbH. "The family-owned company Jokey is a renowned manufacturer of food and non-food packaging in Europe. Jokey's sustainable orientation and pioneering role in the circular economy of packaging convinced us. In addition, our partner gastronomies benefit from high-quality, sustainable and durable reusable packaging from the Jokey Group," Kolb continues. 

The Jokey Group has already been cooperating with other reusable systems for some time, such as the Danish deposit system New Loop and the Spanish reusable system Bumerang. "With our investments, we want to further advance sustainable reusable solutions in Germany and Europe and be part of the big picture. In Relevo, we see an innovative reusable solution that is easy and practical to implement for both restaurants and consumers thanks to its digital, deposit-free concept," explains Ramona Lob, head of the KeepIn business unit. The loan and return of Relevo reusable packaging is free of charge and cashless for consumers. The packaging is simply scanned with the smartphone camera. The system recognises the QR code on the packaging and automatically adds it to the user profile. When the customer later returns the packaging to one of the partner restaurants, he scans the QR code at the return location with his smartphone and the process is completed. Relevo's partner restaurants fulfil the obligation to offer reusable packaging and pay on a pay-per-use basis according to the number of items borrowed, without having to enter into long-term binding contracts.

As a packaging manufacturer, Jokey is continuously working on optimising the recyclable design of its packaging and developing new reusable solutions. The Jokey Group's goal, as part of its sustainability goals along its GRI report, is to generate a significant share of total sales in the reusable sector across the group by 2030.
 
 

Jokey Marketing

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