A Successful Relaunch: Jokey Group on Tour with the Roadshow Mobile
Experience the world of Jokey packaging live with the RoadshowCar
Jokey uses the roadshow mobile to present its product range and new trends directly to customers. The presentation options are as diverse as the Jokey packaging solutions. For example, with the Solution Packaging Service, the customer's individual requirements are analyzed directly at the production site and the packaging is then adapted specifically to the product-specific use. Customers learn how, through design, sustainable materials, and haptic decorations, even the packaging can serve as a promoter or brand ambassador for the actual product. With the Topic Tours, Jokey also offers forums and informational events at which specialist topics are discussed in depth and current developments are discussed together with customers. Industry and medium-sized companies are particularly interested in sustainable packaging for a circular economy. With the Jokey Eco Concept, the company focuses on a minimal ecological footprint with maximum product functionality and material efficiency.
Creative concept in the packaging industry
“Jokey 2 you” personally visits customers and partners on site, because customers appreciate the uncomplicated and professional handling as well as the personal support of the team at their own location, which reduces travel times on the customer side without sacrificing the personal touch. The use of “Jokey 2 you” allows for individual customer visits that are flexibly designed and always geared to the individual needs of the respective business partners.
To kick off the new roadshow, the Jokey team visited a total of four customers in northern Germany in a span of three days. At the last of the four customer appointments, the roadshow mobile was used directly on site as a mobile exhibition stand. For one day, employees had the opportunity to get to know Jokey and its products, services, and sustainability concepts and to talk to the roadshow team about a wide range of topics. The Jokey sales staff and customers were impressed by the successful relaunch of the “Jokey 2 you” events, as they had time to discuss all the individual details of using Jokey packaging. From production to the filling, application, and benefits of the packaging, all the way to recycling as a recyclate in new packaging.
Many more dates are already planned for this year, both inside and outside Germany.